Brand Positioning

Shake-up in the African soft drinks market as Coca-Cola HBC’s $3.4 bn takeover marks strategic pivot

In a decisive move that signals both consolidation and ambition in the African beverages...

When data meets emotion: A new way of telling brand stories

By Ayodeji Rasaq, COO, Duo Libra Marketing today is not what it used to be. It...

Meta helps older adults avoid online scams

As part of its ongoing global anti-scam awareness campaign, Meta has unveiled new...

Wales International School celebrates exceptional achievement at the 2025 FAME Quiz Competition

There are moments that define a school, these are   moments when hard work, discipline,...

Docu2Data, LAMATA  partner to advance digital OOH Ads with 150 new screens on Lagos BRT Network

Docu2Data Limited, a data-driven marketing and technology company, has unveiled 150...

Salesforce, Google deepen partnership to redefine enterprise AI with Gemini integration

The expanded alliance brings Google’s Gemini models into Salesforce’s Agentforce...

‎WPP partners with Google to embed AI into its advertising

‎‎In a five-year deal, WPP and Google have partnered to embed AI tools such as...

Advertising can thrive without deception – Akinlolu Kehinde SAN

Legal and advertising industry stakeholders have affirmed that Nigeria's advertising...

Waves of Innovation: How First Bank turned Lagos into Africa’s Electric Playground

The Lagos Lagoon glistened in shades of blue and gold as electric powerboats sliced...

TVC’s Your View bags EDGE Award as Most Outstanding TV Breakfast Show of the Decade

When Television Continental launched "Your View" on May 29, 2013, the all-women morning...