Brand Equity

For years, advocates of strong brands have argued that they make businesses more...

Growth without profit is no longer praised in the modern economy. Boards, investors,...

 For many years, companies saw growth as the most important sign of success. Venture...

In the era of ease, practically any brand may earn a place in our shopping basket....

Raising brand recognition might seem like an easy marketing hurdle to overcome. After...

For many years, marketers have regarded market share as the ultimate measure of a...

In today’s hyper-connected world, attention is a limited resource, and companies...

Language is the foundation of marketing. It’s not just a tool for persuasion; it’s...

Adrian Mardell, CEO of Jaguar Land Rover, will step down. He was in charge for three...

In a world where every click, view, and transaction is recorded in real time, one...