Brand and Marketing News

Publicis distances itself from Dentsu’s struggles, reaffirms AI-first path

Publicis Groupe has made it clear that its future lies not in absorbing more market...

MARKETING EDGE sets to excite IMC Industry with the 2025 edition of EDGE Awards: Celebrating “Excellence Beyond Borders”

In an industry that never sleeps and a marketplace where only the bold thrive, one...

BRANDLIFE NIGERIA REAFFIRMS AWARD-WINNING STATUS WITH TRIPLE BRONZE AT EXMAN AWARDS 2025

Brandlife Nigeria, a trailblazer in experiential and digital marketing across Africa,...

Q-commerce: the new brand visibility frontier

The rules of trade are evolving quickly. Welcome to the Quick Commerce (Q-commerce)...

Diageo slows new product launch rate as it reaches ‘peak innovation’

Diageo has a a three-pronged innovation strategy that aims to recruit new drinkers,...