Tag: Agency

Jude Odia tasks agencies on influencer marketing for growth

By Oghale Mafuru As part of efforts to break into the new dispensation of marketing...

Nigerian agencies to leverage in-game advertising

By Abimbola Mohammed In-game advertising is the practice of using games, particularly...

Advertising spend redirected as clients focus more on ROI – Experts

By Oghale Mafuru In a bid to optimize advertising spend and ensure that the stringent...

Relationship, collaboration key to accelerate growth of advertising – Medebem

By Felicia Nwosu Experiential marketing Amazon, Tolulope Medebem, the Chief Executive...

Own creativity, accelerate with technology, Jude Odia tells agencies

By Oghale Mafuru The Managing Director of Starcom Media Perspectives, Jude Odia...

Digital moves things fast, gets agency business done in real time – Bunmi Oke

By Ibidunni Banjoko Before, it looked like a sacrilege if you had a meeting with...

Covid-19 has unlocked more resilient and resourceful workforce – Olukayode

By Felicia Nwosu Olukayode Ibrahim-Faizal, Shopper and Customer Marketing Manager...

Dentsu appoints Mike McCoy as chief growth officer

Dentsu has appointed Mike McCoy as the Chief Executive of its media agency Vizeum...

Global ad agencies market to hit $348.4 billion; WPP, Omnicom Group, others lead growth

By Zion Rufus The global advertising agencies market is projected to hit $348.4...

McCann names Cynthia Augustine Global Chief Talent Officer

McCann Worldgroup has announced Cynthia ('Cindy') Augustine as the Global Chief Talent...