Afrobeats

Marketing Edge Summit 2026: Marketers must protect African culture as economic asset – Steve Babaeko

X3M Media CEO Steve Babaeko has urged brands, agencies and policymakers to move beyond...

Africa is no longer the next frontier, it is the new marketing centre, says Olagundoye

The narrative that Africa is merely the "next frontier" for global business is becoming...

Burna Boy, Shakira, unite for FIFA World Cup 2026 official anthem, ‘Dai Dai’

The world woke up to a moment that belongs as much to Nigeria as it does to football....

Burna Boy, Wizkid’s Grammys: Beyond the excitement, eulogies 

By Ibidunni Banjoko The excitement, felicitations and eulogies that greeted Burna...