Tag: Advertising

Meet MARKETING EDGE’s panelist @second Quarterly Virtual Summit – Emeka Obia

Emeka Obia has over 8 years’+ experience in the marketing communications industry. He...

WFA launches global census of advertising, marketing industry

The World Federation of Advertisers (WFA) is partnering with Campaign, Kantar to...

Collaboration: The ladder to grow brand’s reach

By Felicia Nwosu These days, businesses and organisations are faced with a lot of...

Data: The power to transform brands into icons

By Felicia Nwosu Marketing has experienced a revolutionary shift over the past few...

Meet MARKETING EDGE’s panelist @second Quarterly Virtual Summit – Sherif Lanre Akinpelu

Sherif Lanre Akinpelu is the Strategy Lead, SPV Communication Solution (MTN Nigeria’s...

Apple’s privacy update targets ad tech, email marketing

Tech giant, Apple is introducing a round of privacy features which will put more...

Meet MARKETING EDGE’s panelist @ second Quarterly Virtual Summit-Temitayo Ige

Temitayo Ige, is a seasoned marketing communication professional with over 10 years...

Agencies need to be in sync with the client- Biodun Adefila

By Ibidunni Banjoko Biodun Adefila, COO, SO&U Limited, has said that agencies...

Meet MARKETING EDGE’s panelist @ second Quarterly Virtual Summit – Ose Osundeko

Ose Osundeko is Group Head, Digital Marketing at Fidelity Bank Plc., where she is...

Coca-Cola@135: A mega brand and its iconic campaigns

By Kasim Bakare Though beverage giant, Coca Cola may not have celebrated its 135th...