Advertising

Creative experts should have a sense of history to tell culturally sensitive stories – Olalekan Akinyele

By Kasim Bakare Creativity, as a key product of human culture and a tool for enriching...

Meet MARKETING EDGE’s panelist @ Annual Marketing Stakeholders Summit 2021- Abena Annan

Abena Annan is the Masterbrand Marketing Manager at Sterling Bank, responsible for...

Internet penetration is catalyst for industry growth – Idu Raphael

By Oghale Mafuru The Chief Operating Officer of Poke Ltd, an advertising consultancy...

Why agencies must look beyond social advertising

For the past several years, Google and Facebook have dominated digital advertising...

Omnicom appoints Gregory Lundberg as senior vice president of investor relations

Omnicom Group Inc. has announced Gregory Lundberg will join the group as Senior...

MARKETING EDGE Stakeholders’ Summit holds next week with 22 speakers

By Kasim Bakare Propelled by its resolve to continuously set agenda for the Integrated...

Meet MARKETING EDGE panelist @Annual Marketing Stakeholders Summit 2021 – Prof. Abraham Osinubi

Professor Abraham Adewale A. Osinubi is the Executive Director of University of Lagos...

IPG, Publicis, ad industry explores Unified ID in preparation for cookieless future

The Interpublic Group (IPG) has joined a growing list of ad industry players working...

Meet MARKETING EDGE panelist @ Annual Marketing Stakeholders Summit 2021 – Bada Akintunde-Johnson

Bada Akintunde-Johnson is the Country Manager for ViacomCBS Networks Africa where...

Meet MARKETING EDGE panelist @ Annual Marketing stakeholders Summit 2021 – Rita Ezenwa-Okoro

Rita Ezenwa-Okoro is a pacesetter in the Creative Industry. She is the Principal...