Sanwo-Olu tasks advertisers on nation brand building

By Oghale Mafuru

The Lagos State governor, Mr. Babajide Sanwo-Olu has tasked advertisers under the aegis of the Advertisers Association of Nigeria (ADVAN) to direct their wealth of knowledge and expertise to influence a positive image for the country, as it is vital to the attainment its developmental goals.

The governor, who was represented by the Commissioner for Environment and Water Resources, Tunji Bello during the 10th edition of ADVAN awards held in Shell Hall, Muson Centre, Onikan, Lagos, averred that perception about a country is formed by the experience of observers and respondents.

While acknowledging that the Nigerian advertising industry has earned a reputable and highly respected place in the global advertising landscape, Mr. Sanwo-Olu urged the marketing community to collaborate with the state government to create a positive image for the country.

According to him, “It is also your duty as advertisers and marketers to promote the image of Nigeria for the potential available in our diversity and encourage foreign direct investment which will impact positively on the growth and generation of our economy.”

The governor lauded the association for maintaining a pride of place in a highly competitive world as its professional expertise is reckoned with globally.

He said: “The efforts of ADVAN as a major trade organization representing the interest of advertisers and marketers in Nigeria has not gone unnoticed at the global stage. The dominance of ADVAN in the executive council of the World Federation of Advertising is highly commendable.

He added: “It is equally important to note that you have to upscale your activities and ensure that quality control and standard become byword in your industry.”

Speaking further, the governor noted that as brand ambassadors of the country, IMC professionals are obligated to put the country on a spotlight for goodwill, adding that it is imperative they take a cue from the entertainment sector which has deepened its root in the global arena, facilitating favourable brand image for the country.

In his words: “Let us leverage our dynamic entertainment sector which has firmly placed its foot on the global stage especially with the global focus on Nigeria when one of our own Burna Boy was nominated and eventually won the Grammy Award as a musical artiste. We are brand ambassadors of Nigeria, whatever we say or project into the public inconceivably carries weight especially in the international forum and the unforgiving and unregulated social media.”

The governor, who congratulated the nominees and winners of the different categories, charged them to continue to work hard to improve on efforts which have earned them the recognition and award.


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