Advertising

Global branding agencies market races toward $64.95bn by 2033 as digital identity battles intensify across industries

The global branding agencies market is accelerating into a new expansion phase as...

Global copywriting services market projected to near $48.89bn by 2032 amid rising brand content demand

Fresh insights from Introspective Market Research show that the global copywriting...

Wizkid surpasses 19 million spotify listeners, proving endurance of  carefully built global music brand

Nigeria’s Afrobeats export Wizkid has entered a new phase of global influence after...

Nutella in Space: Coincidence, genius or the greatest free Ad in history?

When a jar of Nutella floated casually into frame during NASA's live broadcast of...

Don’t hide yourself: Bunmi Oke charges women to own their ambition, brand and voice

Bunmi Oke, CEO, Ladybird Limited, delivered a candid, energetic and deeply address...

Herconomy’s Breastmilk Money puts Nigeria on the WARC creative 100

When the world's most authoritative marketing intelligence platform releases its...

MARKETING EDGE felicitates Dr. Fadolapo on his birthday ‎

‎There are seasons in every industry when the right person arrives at exactly the...

Unilever to merge foods business with McCormick in $44.8b deal, creating global flavour powerhouse

Unilever plc and McCormick company have announced an agreement to combine Unilever's...

The rise of the woman professional is a correction, not a trend- Medebem

Tolulope Medebem, President Experiential Marketers Association of Nigeria (EXMAN),...

IWD: WOHAN celebrates women in Out-of-Home, honours trailblazers and swears in executive

The Women in Out-of-Home Advertising Nigeria (WOHAN) marked International Women's...