Advertising

ARCON sets 2026 Industry Colloquium for August 6, targets the future of advertising

The Advertising Regulatory Council of Nigeria (ARCON) has announced the 2026 edition...

Plus Acuity backs PRADWAVE 5.0 to bridge Nigeria’s marketing talent gap

Plus Acuity has reaffirmed its commitment to developing the next generation of marketing...

Nigerian agencies should send clients to Cannes, not just creatives — Two industry voices spark important debate

A conversation that started on Instagram has grown into one of the most honest and...

LEGO’s latest marketing stunt features a 27-foot World Cup trophy in New York

The LEGO Group has unveiled the world's largest LEGO FIFA World Cup Trophy replica...

OAAN announces 41st AGM, sets agenda for responsible out-of-home advertising ahead of political campaign season

The Out- of-Home Advertising Association of Nigeria (OAAN) has announced that its...

TBWA\Concept’s CEO transition from Nwosu to Isitua-Onukwu signals shift from vendor to IP-owning creative firm

TBWA\Concept Unit Nigeria, one of Nigeria’s oldest and most influential creative...

‎How Leo Singapore turned ‘Nigerian Prince’ scam into Cannes Lions’ Gold-winning campaign

By Anietie Udoh ‎ ‎Leo Singapore has earned international recognition at the...

The game is not reach anymore, it is resonance – Desmond Olabisi

Desmond Olabisi, founder and chief executive officer of Cogent and Poise Limited,...

Africa is no longer the next frontier, it is the new marketing centre, says Olagundoye

The narrative that Africa is merely the "next frontier" for global business is becoming...

Babaeko at 50-something? A creative force who continues to shape African advertising

“Some are born great, some achieve greatness, and some have greatness thrust upon...