Tag: Advertising

 Is pitch fees a strategic imperative for advertising professionals or an unnecessary burden for clients

By Felicia Nwosu The conversation around structured pitch fees in Nigeria’s advertising...

Dabira Outdoor Media: Redefining OOH ads with precision, performance, presence

By Seun Johnson In the world of advertising where attention has become currency...

M&C Saatchi posts profitability gain despite advertising revenue drop

By Felicia Nwosu M&C Saatchi reported a 3.7% rise in like-for-like net revenue...

Celebrating  birthday of an advertising titan, Udeme Ufot

By Felicia Nwosu Today, the Nigerian advertising and marketing communications...

WOHAN: Pioneering Progress in women OOH advertising

By Felicia Nwosu Women in Out-of-Home Advertising Network (WOHAN) has reaffirmed...

Rise of digital media is transforming advertising – Gomes

By Khairat Asokomhe Following the turns in the advertising world, digital media...

From rivals to allies: Nigerian media, content creators are redefining storytelling

By Seun Johnson For years, Nigerian media and content creators have been perceived...

HEINEKEN renews media business with FIRST MEDIA RED STAR INTERNATIONAL

By Ralph Tathagata FIRST MEDIA RED STAR INTERNATIONAL, a division of MediaFuse-Dentsu...

Coca-Cola’s North America media account moves from WPP to Publicis

By Ralph Tathagata After a competitive pitch, The Coca-Cola Company's North America...

Retinaad redefines advertising with game-changing innovations

By Seun Johnson Retinaad Limited, a leading AI-powered media monitoring and audience...

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