Steve Omojafor extols EDGE awards on its 12th year edition
By Abimbola Mohammed
Renowned advertising icon Sir Steve Omojafor, former Chairman of Zenith Bank and co-founder of Rosabel Advertising Agency, has praised MARKETING EDGE Publication’s 21-year legacy and EDGE Awards’ 12-year commitment to celebrating exceptional marketing achievements.
In his opening remarks, Sir Steve commended MARKETING EDGE, the trailblazing publication that birthed the EDGE Awards, for fostering excellence in Nigeria’s marketing and communication industry.
In his words: “This 21-year-old publication has consistently produced the EDGE Awards for 12 years, recognizing and promoting industry excellence. I cannot recall any individual institution or magazine that has endured for 21 years and inspired such a prestigious award.”
Sir Steve attributed the publication’s success to John Ajayi’s passion and doggedness, saying:
“Individuals with passion can change the world. John Ajayi exemplifies this. Starting from scratch, his reporting background enabled him to uncover impactful stories, shaking the industry.”
He added that in the past most agencies would rather refer to publications outside the country to get news about what was going on within the marketing industry but John, pulling the bull by the horn, went into this publication and became an authority in the industry.
“Previously, agencies sought international publications for marketing news, but John’s publication became an authority, providing insightful coverage.”
On EDGE Awards’ credibility, Sir Steve noted: “The selection process is rigorous, recognizing industry leaders. John critically evaluates the industry, identifying deserving awardees.”
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