SO & U not involved in Airtel pitch

Contrary to our earlier news report that SO & U Lagos was involved in the recent creative and media pitch of Airtel Nigeria, we have since found out that the inclusion of the leading agency was an error as there was no time the agency was involved in the contest.

It will be recalled that MARKETING EDGE had in its issue 46 reported that SO&U was involved in the Airtel multi-billion naira pitch through an industry source that pleaded anonymity. Unlike the tradition of the magazine, we erroneously believed the source knowing fully well that SO & U as a leading creative agency in the country with avant-garde skills and competencies in telecoms brands management cannot but be one of the major prospects for the Airtel juicy brief.

A statement by the Deputy-Editor-in-Chief of MARKETING EDGE, Mr. Wole David however regretted the error pointing out that the story was in no way intended to embarrass the agency nor its teeming clientele”. He stated that though frantic efforts were made to double-check the story abinitio, but competent sources at the agency could not be reached for comment.

“Having since found out the truth about the contest, we can authoritatively confirm that the pitch was limited only to Stb McCan, Centrespread, Noah’s Ark, TBWA and Bluebird.

“We want to assure our teeming readers that errors of this nature will not re-occur as we are noted for excellent journalism practice rooted in ethical tradition of the pen trade”.


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