Advertising Sectoral Groups have pledged full support for the upcoming National Advertising Conference (NAC) 2025, committing resources and mobilizing members to guarantee the event’s success.

Industry groups declare commitment

The Media Independence Practitioner Association of Nigeria (MIPAN), Advertising Agencies Association of Nigeria (AAAN), Experiential Marketing Association of Nigeria (EXMAN), Broadcasting Organisation of Nigeria (BON), and Outdoor Advertising Association of Nigeria (OOAN) made this declaration during a press conference convened by the Advertising Regulatory Council of Nigeria (ARCON).

MIPAN promises active participation

Dozie Okafor, President of MIPAN, underscored the conference’s importance to industry growth.

He explained that the industry urgently needs platforms like this to navigate shifts in the media landscape.

He pledged MIPAN’s full participation, promising to mobilize members, encourage keynote engagements, and drive active involvement across all segments of the conference.

Okafor also envisioned the event’s expansion, stressing the need for measurable outcomes.

He expressed optimism about transforming the conference into a world-class gathering comparable to Cannes, stating that such a goal is achievable for Nigeria.

AAAN stresses technology and collaboration

Lanre Adisa, President of AAAN and Chairman of HASG, highlighted the technology-driven nature of advertising today.

He explained that collaboration and partnership remain vital in a fast-changing landscape dominated by digital innovation.

Adisa noted that the industry must embrace technology from a positive perspective, seeing it as an opportunity.

He revealed that HASG has already set up a committee to harmonize industry perspectives on AI and digital adoption.

He stressed that drawing distinctions between “digital” and “traditional” agencies is no longer relevant in today’s ecosystem.

BON pledges media support

The Broadcasting Organisation of Nigeria committed its expansive broadcast network to amplify the conference. A BON representative confirmed that nearly 800 radio and television stations across the country would support the planning and promotion of the event.

The organization emphasized its duty to spread information about the gathering and ensure it reaches every relevant stakeholder across the industry.

EXMAN calls for collective solutions

Tolu Medebem, President of EXMAN, acknowledged the difficult business climate but positioned the conference as a platform for solutions. He explained that the gathering provides the best opportunity for industry stakeholders to come together, discuss challenges, and chart a united path forward.