Quadrant MSL strengthens leadership with appointment of new Managing Consultant

Quadrant MSL has announced the appointment of Uche Ajene to the role of Managing Consultant. Uche moved into this position from Halogen Security Limited, where she was the Director of Marketing and Strategic Accounts. At Quadrant MSL, she is charged to lead the company’s transformation from public relations agency to strategic communications consultancy.

Her appointment comes about seven months after the agency’s former Managing Director, Bolaji Okusaga stepped down from his position.

With her extensive knowledge in finance, strategy and communications, Uche’s appointment offers a new direction for Quadrant MSL and demonstrates that, Insight Redefini, QMSL’s parent company, determination towards building a solid reputation in delivering new models, ideas, value added products and services to clients.

Uche appointment puts her at the driver seat of one of Nigeria’s biggest and most reputable agencies. It has also come a time of great challenge both for Quadrant MSL and the entire Public Relations industry, which has been hurt by the economy downturn, weak consumers’ purchasing power and cut in marketing budget. But the major task facing her is restoring stability to Quadrant MSL and helping restore the agency’s leadership of the industry.

One of the major objectives before Uche is to bring about stability in the agency and immediately implement strategies that will  restore the agency to its major task facing Uche is to return The company has indicated that optimum focus will be on innovative client collaborations and cross-media partnerships in order to drive engaging, digital-first solutions for a broad range of clients and industries.

In addition to the day-to-day running of the company, Uche will be responsible for growing revenue across key markets and content verticals. Quadrant MSL, which was founded in 1989 as The Quadrant Company, is West Africa’s first Public Relations company. With Marketing Communications multinational, Publicis Groupe’s, investment into Troyka, Quadrant becomes a part of MSL Group, the world’s 5th largest public relations firm. With MSL Group’s global reach, and the benefit of sister companies that specialize in media buying, advertising, branding and events, Quadrant MSL can access for the Nigerian market, talents across disciplines, communications data, insights and experience from over 100 countries. As such, the company is uniquely positioned to deliver creative solutions and tell impactful stories while transforming brands and businesses.

On her new appointment, Uche says, “This is an exciting time to be joining Quadrant MSL as it transforms into a truly global Strategic Communications and Consultancy Company. I look forward to our ambitious plans to expand and break ground, pioneer innovative, market-lead solutions for our clients, and give brands a unique opportunity to connect with a highly progressive digital audience worldwide.”

With the continued advancement of social media and the decrease in old media consumption, the public relations industry has faced upheaval in recent years. The Nigerian market is no exception, PR companies must evolve or become obsolete. Quadrant MSL’s recent actions prove that we have demonstrated leadership in the sector.

In her former position as the Director of Marketing and Strategic Accounts at Halogen Security Limited she, together with management, restructured the company into a group with six new subsidiaries. Before Halogen, she was Group Head, Communications and Youth Accounts at FCMB Plc.

A Strategic and innovative thinker, Uche brings with her a unique blend of domestic and international experience, having worked across the USA and Nigeria, building up over 20 years of professional experience in the areas of finance, accounting, strategic planning and management, marketing and communications.



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