Publicis Groupe returns to Cannes Lions in 2019
…to miss 2018 edition
Publicis Groupe has disclosed that it will return actively to the Cannes Lions International Festival from 2019 and beyond. However, it will not be attending the 2018 edition despite the revamping of the festival by the organisers, Ascential.
Publicis commented Ascential for the series of initiatives met at repositioning the festival which begins in 2018 but will not be attending the festival or entering any awards category in order to focus on its forthcoming Viva Tech conference in Paris in 2018.
“Ascential’s decision to re-center the Cannes Lions’ focus around creativity is commendable, and Publicis Groupe is looking forward to attending the Festival in 2019. We are pleased that our decision to refocus our investments for 12 months in order to create the platform of the future has inspired a larger discussion in the industry, leading to what are clearly some positive changes. Publicis Groupe has always been a driving force for innovation and we remain strongly focused on and committed to creative excellence. Viva Tech 2018 will be a real celebration of transformative ideas and initiatives and a fitting precursor to our return to industry events from September 2018”, declares Arthur Sadoun, Chairman and CEO of Publicis Groupe.
In 2018, as previously announced Publicis Groupe will hold its annual creative ‘get-together’ not on the Croisette but at Viva Tech, the global event held in Paris dedicated to innovation and technology created by Publicis Groupe and Les Echos.
It will be a unique opportunity for the group’s leading talents and key clients to come together over a three-day period to set out their vision for marketing and business transformation, celebrate creativity in all of its forms and publicly present the Marcel platform.
The announcement from Publicis Groupe came as Ascential announced several key changes that will take effect beginning with the 2018 Cannes Lions. That includes cutting the schedule from eight to five days (the 2018 event will run June 18-22), with programming organized across nine core tracks.
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