Publicis Groupe Repositions With Sapient Launch
Less than one week after Publicis Groupe announced it equity partnership with Nigeria’s Troyka Holdings, the global agency network a new a new initiative called Sapient Inside, designed to bring the best of the Publicis.Sapient platform to Publicis Communications clients, providing them with a significant competitive advantage by connecting brand marketing to digital and enterprise technology.
More than ever clients are looking for outstanding creative solutions, but increasingly require that those solutions leverage technology in order to scale their marketing investments effectively. With Sapient Inside, the combination of Publicis Communications and the Publicis.Sapient platform will provide clients with inspiring levels of creativity, digital transformation approaches, and world-class consulting and technology capabilities.
Today’s news builds upon Publicis Groupe’s objective, announced December 2, 2015, to radically modify its business model to create an agile, dynamic organization focused on delivering client impact. This new model, and its purpose-built modular design, will allow Publicis Groupe to configure from across its vast range of expertise to help clients advance their businesses with the speed and agility demanded by the increasingly digital marketplace. Our unmatched range across creativity, communications, media, digital, consulting and technology, enables a true partnership with our clients that considers customer needs and expectations alongside company enablement to move clients’ businesses to the future.
Maurice Levy, Chairman and CEO of Publicis Groupe, commented: “This is the latest piece in our transformation, which will give our clients access to unrivalled capabilities via the Power of One. With Sapient Inside, we will provide our Publicis Communications clients with access to an integrated powerhouse of world-class creative talent, brand stewardship, omni-channel strategy capability, consulting and all of the technology horsepower needed to realize the biggest of ideas.”
Sapient Inside’s teams of digital consulting and technology experts will be physically embedded within Publicis Communications offices, leveraging existing digital experts and providing a seamless link to the Publicis.Sapient platform’s expertise in enterprise digital transformation, scaled technology solutions and communications platforms.
Publicis Groupe owns 25 per cent equity share in Nigeria’s largest marketing communication network Troyka Holding, the deal was announced last week at the London and Paris Stock Exchanges by Chairman CEO of Publicis Maurice Levy.