Publicis Groupe releases record-high financials, optimistic for 2023
By Zion Rufus
For the second year in a row, French multinational advertising and public relations company Publicis Groupe has reported net revenue up +20% for the full year 2022. The advertising group recorded growth across its operating territories, with the U.S. market up 10%, Europe up 12% and Asia Pacific up 6.5%.
Despite the continued macroeconomic challenges, Publicis Groupe is also optimistic for 2023 as it expects organic growth at +3% to +5% with operating margin rate between 17.5% and 18%.
In a statement released by the company, Arthur Sadoun, Chairman and CEO of Publicis Groupe said: “In 2023, we expect to sustain the momentum we have built since the pandemic, delivering 3 to 5% organic growth, in line with our 3-year CAGR, while maintaining an industry-leading operating margin between 17.5% and 18%. Today, the profound transformation we have been through means our business is firing on all cylinders, allowing us to outperform the market once again on every KPI. Thanks to our data and technology capabilities, which now represent a third of our revenue, we have been able to continue to capture the shift in our clients’ spend towards first party data management, commerce and business transformation.”
According to Sadoun, this growth can be seen in Epsilon and Publicis Sapient’s annual numbers, with organic growth of +12% and +19% respectively.
“That dynamic has also boosted our creative and media business, and is reflected in all of our regions, with the U.S. at +10%, APAC at +6.5% and Europe at +12.3% for the year,” Sadoun added.
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