Promasidor Nigeria contributes over N280million towards Covid-19 fight
As the Covid-19pandemic continues to ravage the world with numbers of confirmed cases increasing astronomically daily in Nigeria and globally, Promasidor Nigeria Ltd has joined forces with other critical stakeholders in the fight to contain further spread of the deadly virus with the contribution of over two-hundred and eighty million naira (N280m).
Specifically, Promasidor, a leading food &dairy company has made a direct cash contribution as well as donation of its quality food products in the fight against Covid-19.While the food company donated N200million cash for the exclusive purchase of equipment and the setting up of isolation centres required in the nationwide fight against Covid-19 through the Nigeria Private Sector Coalition against Covid-19 (CACOVID), it has also donated some of its quality products worth over Eighty million naira (N80m) to Lagos and Ekiti State Governments respectively.
Apart from the eighty million naira (N80m) products support, the company has donated milk, beverages, cereals and seasoning products worth N44million in support of the food bank in Lagos State. Similarly, it has given products worth N34m to Ekiti state even as it gave products worth N5.7 million to Isolo community, a major part of Lagos metropolis that plays host to its operational headquarters.
Speaking on the company gesture during a media chat in Lagos, the Managing Director of Promasidor Nigeria Limited, Anders Einarsson, stated that the palliative was a combination of various initiatives that the company was doing in the form of transformations and food support with the quality food for nutrition that the organisation produces.
“Promasidor’s intervention in the support of the Covid-19 crisis that we are facing in Nigeria is a threefold intervention strategy: it comes in form of cash contribution to the tune of N200million that we are contributing to the CACOVID initiative for a nationwide reach.
“We are also intervening in the form of food support to the people in dire need of food, and that is being distributed across three key initiatives. We are giving food support to Lagos and Ekiti States, as well as food support to the Isolo community in Lagos,” he said.
Explaining further, the company boss noted: “Isolo community is very close to our heart. It’s the community, in which we have been operating in the last couple of years, and we are seeing and witnessing every day the struggles that her citizens are facing. It’s important that we partner in our direct host community.”
“We are working with Ekiti State on a specific backward integration project which we are doing in Ikun Dairy Farm, we are giving N34million in the form of food products. And finally, we have given products worth N5.7 million in value to Isolo community through the traditional ruler of the community, His Royal Majesty, Oba Kabiru Kolawole Alani Agbabiaka,” he said
It was disclosed that Promasidor was working very closely with the Lagos State government and the Nigerian Governors’ Forum.
“As an industry, we are presently humbled by how well Lagos State engagement on the Covid-19 crisis has been progressing, and we hope and desire that it will continue. Everybody has a part to play in the whole of this and all of us have to come together to support the government in this unprecedented challenge,” the Chief Executive Officer said.
However, while much of the world’s attention is rightly focused on the human toll of Covis-19, including the 217, 000 deaths reported as of 29 April, the economic toll of the outbreak also is having disastrous implications.
In a swift and effective response to the economic hardships currently being occasioned by the lockdown on the residents of the aforementioned states, Promasidor noted that it had most of its teeming consumers covered.
Also speaking at the occasion, Marketing Manager, Promasidor Nigeria Limited, Mr. Abiodun Ayodeji, said: “As effective as lockdowns are, there are economic impacts on citizens of a state, especially amongst the low-income earners and daily wage earners. To reduce the impacts by providing palliatives to consumers, Promasidor’s relief package targets the vulnerable households in Lagos and Ekiti States.”
While receiving the products donations from Promasidor, Mrs. Abisola Olusanya, Special Adviser to Governor of Lagos State on Agriculture commended the company over its corporate gesture to the state and her citizens.
“We must appreciate Promasidor for this generous gesture towards the state and its citizens. I want to assure Lagosians on behalf of Promasidor that these items would be well expended by giving them to vulnerable groups, which includes the aged and the indigent people among others. At such a time like this when Covid-19 is ravaging all over the world, we will do our best to ensure that it gets into the right hands,” she said.
ABOUT PROMASIDOR
Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. It has since grown with presence in 25 African countries. Promasidor Nigeria has achieved tremendous growth since it commenced operations in 1993.
Promasidor Nigeria produces, distributes and markets quality range of products such as Cowbell, Loya, Miksi, SunVita, Top Tea and Onga seasoning across the country bringing joy to millions of consumers. Its Milk powders, culinary and beverage products are affordable, delicious and good for all.
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