Procter & Gamble launches 3rd phase of Pampers Rigakafi programme
Procter & Gamble has launched its pamper Rigakafi III programme through a partnership with the Tabitha Cumi Foundation (TCF) in a bid to reduce infant mortality and increase immunization rate in Nigeria.
Through this initiative, the company has provided over 180,000 pampers diapers to support the TCFs ‘Help Mama Keep Baby’ project which promotes maternal and infant health in hard to reach communities in Nigeria.
This was made known at the official handover ceremony of the Pampers diapers to the TCF management in Abuja. The programme was launched with the aim of impacting positive health outcome to thousands of infants and mothers in participating communities
Since the launch of the Pamper Rigakafi programme this year, P&G has donated over 2.5 million Pampers diapers to the federal and state governments, including ministries of health, ministries of women affairs, and the National Primary Health Care Development Agency (NPHCDA).
While speaking on the initiative, P&G Senior Director for Africa, Global Government Relations and Public Policy, Dr. Mrs. Temitope Iluyemi said: “We are a force for good and are committed to improving the lives of people in the communities where we live and work. The third phase of the Rigakafi programme builds on the very successful models from our first and second phases which involved partnerships with the state and federal governments to improve infant health outcomes.”
“With this partnership with TCF, a non-profit, we hope to further intensify the impact of our intervention on infant health – most especially in hard-to-reach areas. The donation of over 180,000 Pampers diapers to TCF’s ‘Help Mama Keep Baby’ project will drive increased immunization, ante-natal and post-natal care within the rural and peri-urban communities of the FCT, Niger, and Nasarawa states,” she added.
In the same vein, the TCF Executive Director, Arc. Adetayo Erinle, said: “The Pampers Rigakafi III program will be implemented through our “Help Mama Keep Baby” project from October 2020 to March 2021 in 40 communities and primary health centres in the FCT, Niger and Nasarawa States.
The implementation of the programme in the TCF will go beyond the distribution of Pampers as our team will also support with awareness campaigns on immunization, general hygiene, COVID-19 precautionary measures and gender-based violence awareness, prevention and response. P&G has chosen the right partner as TCF reaches the underserved communities,” she said.
The Procter & Gamble company is focused on providing branded consumer packaged goods to the consumers across the world. The company operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care, and Baby, Feminine & Family Care. Their products include Always, Ariel, Pampers, Gillette, Oral B and Safeguard.
For over 25 years in Nigeria, Procter & Gamble, producer of notable brands like Always, Ariel, Pampers, Gillette, Oral B and Safeguard, has been an active investor in Nigeria, creating over 4,000 jobs through its manufacturing operations in Ibadan and Lagos and its world class distributor centre in Agbara, Ogun State.
RECOMMENDED ARTICLES
Comment
No comments found.