Pitcher Awards set for debut at 2018 Creativity Week
The 2018 Creativity Week will, for the first time, feature the Pitcher Awards. The awards will celebrate and honour outstanding works in Film, Print, Design, Media, PR, Digital, Branded Content, Outdoor from West and Central Africa as well as the people behind them.
Also, special awards category will include Agency of the Year, Brand of the Year, Young Pitcher Award and Best Original Work in French.
Creativity Week is the Pre-Cannes Lions Festival programme of CHINI Productions, official Cannes Lions Festival Representatives in Nigeria.
The event will hold from 19 to 24 March, 2018 in Lagos, Nigeria climaxing with the awards night on March 24, 2018 which will conclude the week’s events.
The Pitcher Awards is also the long-awaited category to complement all the other programmes of the Creativity Week such as the Young Lions Competitions, Future Creative Leaders Academy, the Miami Ad School Scholarship Competition, the Young Professionals Academies, the Creativity Week Expo and Seminars.
According to a statement released by the organisers of the event, “to give international visibility to the people, agencies and brands behind the winning works, we have concluded arrangements with Lürzer’s Archive to publish a compilation of the winning works in a volume that will be distributed worldwide.
“Also, the winning works will be celebrated online on the Lürzer’s Archive website. At Cannes Lions, we will present a special Pitcher Awards publication featuring a compilation of all the winning works to the over 16,000 delegates from around the world that attend Cannes Lions annually. What better way to take Africa to the world?” it reads.
The Pitcher Awards will be judged by three main juries. Traditional ads like Film, Print, posters and radio will make up one category. While the other two categories will be Media and Digital.
Early jury membership for this category include Yoann Talhouarne, Regional Audio-Visual Attache French Embassy in Nigeria and Kwame Senou, Chief Operations Officer, Harmonies, Cotonou, Benin Republic.
Speaking on the state of preparation, Nnamdi Ndu, Cannes Lions Representative in Nigeria and Managing Director CHINI Africa, said, “We’re grateful for the tremendous support we’re getting for this programme from all over the world and we will soon announce the jury list that will include some of the industry’s best, both locally and internationally”.
He added that “to encourage clients to be more open to creative work, we will be offering two free Complete Passes to the winner of the Advertiser of the Year as invite for two of their staff to attend Cannes Lions 2018. The Young Pitcher Award will go to the team of any two professionals under 30 from any country in West and Central Africa whether they are in Creative, Media, PR, Digital, Brand Management, etc, who win the Young Pitcher Integrated Competition. Apart from the enviable trophy, the duo will get an all-expense-paid trip to attend the Dubai Lynx. This does not take the place of the Young Lions Competitions, which is also now open to young professionals from across the region.”
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