Pepsi Shifts Ad Direction
In an interview, Kristin says, “We have a very deep, long-going relationship with Omnicom and we are using them for many aspects of our 2015 campaign. But having said that, we want to find creative talent around the world that really suits whatever project we are working on. And for this one, we really wanted small, super-creative, nimble, fast agencies, a different spirit.”
The two chosen shops are New York-based Lloyd&Co, which describes itself as a “collective of 35 creative, spirited individuals” and Moondog, another New York-based boutique edit, graphic and design shop.
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The new ads will run throughout the world. Pepsi described the ads as featuring “friends coming together and turning what could otherwise be an ordinary moment into something extraordinary.”
Known for big budget advertising spend, Pepsi’s decision to patronise smaller but creative agencies might not be far from the general recession plaguing the economy.
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