Spotlight

LATEST NEWS

Retail experts map trends driving Africa’s consumer market in 2026

Africa’s retail landscape is entering another decisive moment as shifting consumer...

Why your marketing plan expires faster than your milk

 Most marketing plans have a shelf life nobody admits to. You spend weeks building...

IMC

Change of guards at Insight Publicis

…as Feyi Olubodun becomes MD/CEO Insight Publicis, a foremost and leading creative...

Purple Capital unveils largest digital bill board in Lagos

Purple Capital Partners Limited has unveiled the largest and longest bill board with...

Features

How brands are reinventing strategies to drive growth and build lasting connections

Amid a slow economy and cautious consumer spending, many brands are struggling...

How quick commerce fuels overspending

Quick commerce has changed the way people shop. You can get groceries in 15...

Tackling marketing’s awareness gap

Raising brand recognition might seem like an easy marketing hurdle to overcome....