Spotlight

LATEST NEWS

Pricing is no longer a math problem: Why 2026 will redefine how value is charged

In contemporary business, price has been predominantly regarded as a financial determinant....

Aster Integrated Marketing marks 7 years of integrated thinking  in growing brands, shaping experiences, defining  craft

Indeed, when the drumbeat is steady, the dance becomes unforgettable. There is a...

IMC

JSP opens Nigeria’s first ever media centre in new corporate PR office

JSP Communications, the top Public Relations agency in Nigeria that provides PR for...

JWT Global CEO In a Employee Abuse, Racist Charges

The global communications officer for WPP agency J. Walter Thompson has filed a discrimination...


Features

Looks smart, feels fake: why consumer distrust in AI is a branding problem

A skin care brand on the internet released a sleek new robot in early 2023 to...

Tell me a story before I swipe: winning attention with narrative

Marketers are learning the hard way in this age of endless scrolling and dwindling...

The real joke: when AI content becomes noise

Since everyone is writing more these days, the hardest part isn’t coming up...