Spotlight

LATEST NEWS

FirstBank introduces Vybe hub to elevate customer experiences for DecemberIssaVybe

By Bolaji Israel Seth Godin, an American author, entrepreneur and one of the world’s...

Accenture’s bet on Alembic signals a new era of data-driven marketing accountability

Accenture has invested in Alembic, an advanced AI-powered causal marketing intelligence...

IMC

Media Reach cuts down on workforce

Media Reach, a top media shop in the country late December, 2015 cut down on its...

Marketing Edge Donates To Orphanage

Nigeria’s pacesetting brands and marketing magazine, MARKETING EDGE, has donated...


Features

Beyond the click: are your digital audiences even real?

In a marketing environment focused on metrics—clicks, views, impressions—an...

The director never sleeps: how AI is changing the future of video marketing

Attention is costly, content fatigue is real, and resources are more constrained...

Talk less, listen better: how B2B growth starts with understanding

Fast-changing B2B marketing needs more than spectacular campaigns and clever...