Spotlight

LATEST NEWS

Microsoft intensifies AI push, launches premium office tier at $99 per month

Microsoft has unveiled a new top-tier Office subscription priced at $99 per user...

Four-year-old ARCON advertising policy sparks fresh global debate after Elon Musk tweet

A policy that many in Nigeria’s advertising industry had long considered settled...

IMC

SO&U has produced some of the best brand campaigns in Nigeria says Ufot

Managing Director SO&U Advertising Agency, Mr. Udeme Ufot has said that the agency...

Effective brand management not negotiable in IMC, says ADSTARAT boss

Principal Consultant of ADSTRAT Brand Consultants, Mr. Charles O’Tudor has decried...


Features

Mobile usage outpaces traditional TV viewing

Younger generations are now spending more time on their phones than watching...

Reclaiming journalism’s place of pride with a call to return to core principles

Once hailed as the conscience of the nation, Nigerian journalism now stands...

Silent signals: how brands communicate without saying a word

We marketers have a tendency to fixate on words: campaign slogans, content,...