Spotlight

LATEST NEWS

Ogilvy taps Carol Reed as first Global Chief Innovation Officer

Ogilvy has appointed Carol Reed as its first Global Chief Innovation Officer, marking...

Consumers stopped scrolling, they started curating

 The connected consumer evolved when nobody was watching. Somewhere between 2021’s...

IMC

Digital PRWire keys into new engagement economy

Leading online Public Relations platform in Nigeria, Digital PRWire, has keyed into...

Creativity is about talent and not gender- Insight’s Copy Head

Adebola Adegbulugbe has had a thriving career in the creative industry in Nigeria....

Features

The new C-suite gatekeeping: why some CMOs only get in by invitation

For a long time, the Chief Marketing Officer (CMO) was considered a key part...

Shaping global narratives with content evolution

As content continues to serve as the goldmine of modern life, creators must...

The rise of travel media networks in Nigeria

Once upon a time, airlines and travel agencies only offered tickets. Today,...