Spotlight

LATEST NEWS

The Business Verge Awards returns for its 2nd E-Edition — Celebrating Africa’s boldest innovators and business leaders

After a successful maiden edition earlier this year, The Business Verge Awards is...

Women in Advertising take a stand against Breast Cancer with groundbreaking Health Walk

As the saying goes, “A stitch in time saves nine,” a phrase that came alive when...

IMC

Optimum Exposures Set to launch Sub-Saharan Africa’s Largest Digital Billboard

The partnership between Optimum Exposures and Daktronics has given birth to the largest...

PHD wins Delta Air Lines global media business

Delta Air Lines has appointed Omnicom Media Group’s PHD to handle its estimated...

Features

Silent signals: how brands communicate without saying a word

We marketers have a tendency to fixate on words: campaign slogans, content,...

Marketing without the middleman

For more than a decade, brands expanded their reach by relying on social media,...

Thriving in the chaos: how smart brands market through the madness

The days of stable market circumstances and predictable consumer behaviour are...