2016 Brandzone Summit to Address Economic Volatility

After a spectacular and highly stimulating first edition, Brandzone Consulting LLC in conjunction with its knowledge development arm Brand platform Lecture Series, is set to host the second edition of the Brandzone innovation summit. The summit will takes place on Tuesday, May 10th at The Wheatbaker Hotel, Ikoyi, Lagos.

The BrandPlatform Brand Innovation Summit for this year will be themed “Branding in a Volatile Economy”. It offers a unique and exciting platform for practitioners and brand owners to share insights on branding and growth strategies inclusive of opportunities inherent in the market place locally and globally.

The one day event will focus on how branding, marketing and communications experts can reach today’s technologically savvy audiences, build deep customer relationships, and connect with the consumer in a positive way.

The summit shall give participants fresh insights and new knowledge to continue creating the most innovative strategies and ideas for businesses and products while building profitable businesses.

Speakers at the summit are industry thought leaders who are marketing, branding and communications experts from diverse sectors that include FMCG, Telecommunications, Banking, Oil and Gas and Advertising representing Multinationals, Fortune 500 firms, Blue Chip companies and top rated indigenous corporations.

“We are as excited as ever organizing this highly cerebral event not only with the timeframe in our national space and experience, but also having such a virile platform to warehouse the insights, knowledge and expertise of top industry players – on a single platform – in advancing not only the professional practice of branding and advertising but also championing and shaping discourse around issues that have overriding benefits to the economic development and growth of the Nigeria”, Chizor Malize, Managing Partner Brandzone Consulting LLC ,Convener and Visioner, the Brandplatform Lecture Series said.

She added that that this year’s Summit is aptly entitled to reflect the present reality in the Nigerian economy. It is a clinical attempt at diagnosing and proffering solutions- from branding and marketing communication perspectives- to myriads of challenges facing the nation.

The keynote speaker for the highly anticipated conference is former Managing Director of Access Bank and President of the Nigerian Stock Exchange Aigboje Aig – Imoukhuede. Other speakers are Olajumoke Adenowo, an award winning architect and founder of Awesome Treasures Foundation, Chude Jideonwo, a media entrepreneur, co-founder and Managing Partner of RED, Bukky George CEO Health Plus Limited and Managing Director of Unilever Nigeria Plc Yaw Nzarkoh.

According to Malize, today’s economic realities have significantly changed the behavioural and consumption paradigm of consumers. Therefore, there is the ‘battle’ to maintain a share of the consumers mind and wallet through cutting edge branding solutions. There is, therefore, the need for strategic and conscientious approaches towards attracting, engaging and retaining consumers of goods and services of companies and organisations in meeting the expectations of their consumers.

One of the crucial take-aways for participants at the summit is that they will be availed the technical/ professional know-hows to continue to drive their brands through growth and profitability- even in the midst of economic volatility, she said.

The summit programme includes a keynote address and four different plenary sessions and panel discussions all taken by industry experts. The Brand Innovation Summit targets over 100 top professional and provides an opportunity for individuals to learn new concepts.

BrandPlatform is a knowledge-based arm of BRANDZONE CONSULTING, focused on developing content and information that aid the growth of the practice of Branding and Communications Management.


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