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Japa Syndrome: Nigeria’s MarCom industry in crisis as brain drain spikes

Joseph Ekeng Like many other sectors in Nigeria, the Integrated Marketing Communications...

E-Commerce forecast to dominate retailing, account for 47% retail growth by 2027

By Felicia Nwosu World’s leading provider for global business intelligence, market...

IMC


Features

Battle for mindshare in Nigeria’s seasoning market

Seasonings were used well before writing was invented, and they were used by...

Succession challenge in Nigeria’s Marketing Communications Industry

Lack of succession plans by the founding fathers in Nigeria’s marketing communications...

The reasons why consumers give to charity

New research sheds light on which charities consumers are most likely to donate...