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LATEST NEWS

ARCON DG, ADMARP President, others inducted as NIMN Fellows

By Zion Rufus The National Institute of Marketing of Nigeria (NIMN) celebrated its...

‘Journalism has given me fulfilment, fame, lots of latitude’

Publisher of Marketing Edge, Mr John Ajayi who pioneered marketing and advertising...

IMC


Features

‘Media owners need to do a better job of promoting print media’

Quality, well-known case studies around print media are becoming hard to come...

Where does Facebook’s balancing act leave advertisers?

Facebook, still feeling the aftershock of 2018’s Cambridge Analytica scandal,...

Today’s marketers are missing true customer insight

Customer closeness used to enable marketers to conduct the orchestra of the...