Spotlight

LATEST NEWS

Meta extends brand safety controls to Threads through IAS partnership expansion

 Integral Ad Science expanded its AI-driven Content Block List optimization solution...

OpenAI faces class action over ChatGPT data sharing with Meta and Google

 OpenAI confronts class-action lawsuit alleging the company embedded Meta Pixel...

IMC

Justrite set for national expansion as IFC considers $15 million loan

Nigerian supermarket chain Justrite is gearing up for nationwide expansion as the...

How MARKETING EDGE became the toast of Abuja @ NAC 2025

Indeed, even across the globe, it is not every day that a publication rises beyond...


Features

NNPCL faces fresh storm as Auditor-General uncovers N61bn in financial red flags

The Nigerian National Petroleum Company Limited is once again under public scrutiny...

Ezra Olubi: When brand reputation outweighs a founder’s legacy

A Crisis That Escalated Quickly Paystack’s decision to fire its co-founder...

Beyond clicks and creatives: Why performance-driven creatives are becoming the new power hire in modern marketing

For years, marketing teams treated performance specialists and creatives as...