Spotlight

LATEST NEWS

Mirinda rebuilds brand identity around smiles

Mirinda launched its “Smile Please” global platform on 28 April 2026 alongside...

KitKat turned “Have a break” into physics

 For 88 years, KitKat told people to take a break. Millions ignored the advice whilst...

IMC

Omoefe Ohworakpo, the shooting star of digital marketing bags the EDGE Outstanding Digital Marketing Personality of the Decade

Today, we celebrate  a  star who illuminates the brands she touches. Omoefe Ohworakpo,...

ARCON to sanction Bokku supermarket over offensive advertisement

The Regulatory Council is set to sanction the platform owners, advertisers, and agencies...


Features

“All roles, one desk”: The rise of the solo B2B marketer

The volume and speed of B2B marketing have never been higher. Campaigns require...

How the Nation’s crisis management story can be rewritten by Nigerian PR

In Nigeria and across the globe, crises rarely announce themselves. They strike...

Creative consistency: Why festive ads with same story win every year

Every December, brands flood the season with big budgets, emotional soundtracks,...