Spotlight

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The Irishman Whiskey celebrates fatherhood with intimate Father’s Day gathering in Lagos

As brands continue to explore more meaningful ways to connect with consumers beyond...

How Porsche’s Black Mambas campaign redefines purpose marketing

In an era when brands are increasingly expected to stand for something beyond the...

IMC

John Ajayi: When death hit below the belt

By Raheem Akingbolu   It was John Donne, the poet, who once said: “Every...

Where data found its voice: Ivan Moroke’s eight-year journey of insight, impact, Ikigai at Kantar

When history looks back at the evolution of insight-led decision-making across South...

Features

December’s attention war: The month brands fight hardest to be heard

December arrives each year with a particular intensity. The streets glow brighter,...

How culture, co creation, AI are rewriting the rules of brand loyalty

Today, brands are navigating a new era where the foundation of loyalty extends...

Why marketers must turn pressure into opportunity

When annual budgets are tightened, confidence usually follows suit. Forecasts...