Spotlight

LATEST NEWS

WPP Media clinches Norwegian Cruise Line’s U.S. media account

WPP Media has secured Norwegian Cruise Line’s U.S. media business following a competitive...

Nigeria’s power bank market faces challenges but Set for growth – Report

According to 6Wresearch, Nigeria’s power bank import market in 2024 remained dominated...

IMC

PMI urges accelerated digital adoption by tertiary education

Project Management Institute (PMI) has once again reiterated the need for tertiary...

New ARCON law has prevented N120bn capital flight annually – Johnson

The new advertising regulation law, which transformed the Advertising Practitioners...

Features

Trends vs. truth: why insight still wins over viral FOMO

As of this week, there is a new TikTok trend, meme, or “must-do” social...

Beyond price tag:  Why consumers choose with their hearts as much as wallets

On the crowded streets of Lagos, shoppers haggle daily over the cost of food,...

Credibility is currency: how brands win in sensitive categories

Attention, clicks, and a smart campaign in most sectors may drive revenue. However,...