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Reactions trail FG’s new tax policy on beer

By Felicia Nwosu Reactions have continued to trail the newly introduced tax laws...

AB InBev set to triple media spend to tackle Bud Light sales decline

By Joseph Ekeng Brewery giant AB InBev has said that it will triple its media spend...

IMC


Features

Reviving a legend: Brand Osadebe gets a new lease of life

One thing is certain in the world of mortals and that is death. Every mortal...

Ripples over Nigeria’s milk import ban

Amidst the controversy generated by Federal Government’s proposed forex restriction...

We are in the age of amplifier marketing, not influencer marketing

With Instagram shifting the dial by removing 'Likes' and Influencers clearly...