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Top 10 foreign distilled spirits in Nigeria

By Felicia Nwosu The Nigeria distilled spirit market has undoubtedly passed through...

PR: Delivering on brand promise

By Nsikak Daniels  "Not the maker of plans and promises, but rather the one who...

IMC


Features

How to move past vanity metrics and measure what matters

Marketing teams everywhere feel the pressure to show that they are contributing...

The billionaire’s bible: It’s not everyone’s goal to be a billionaire

It is not everyone’s goal to become a billionaire, and it’s fine. We all...

How PR chiefs view the role of influencers in their comms strategy

Influencer marketing has had a turbulent few years. After repeated instances...