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Japa Syndrome: Nigeria’s MarCom industry in crisis as brain drain spikes

Joseph Ekeng Like many other sectors in Nigeria, the Integrated Marketing Communications...

E-Commerce forecast to dominate retailing, account for 47% retail growth by 2027

By Felicia Nwosu World’s leading provider for global business intelligence, market...

IMC


Features

Reviving a legend: Brand Osadebe gets a new lease of life

One thing is certain in the world of mortals and that is death. Every mortal...

Ripples over Nigeria’s milk import ban

Amidst the controversy generated by Federal Government’s proposed forex restriction...

We are in the age of amplifier marketing, not influencer marketing

With Instagram shifting the dial by removing 'Likes' and Influencers clearly...