Dentsu SSA appoints Rawoot Chief Financial Officer

By Zion Rufus

Dentsu South Africa, a leading marketing and advertising agency, has appointed Naazema Rawoot as its new Chief Financial Officer (CFO).

With her extensive experience as a Group Financial Controller and a strong background in management and financial accounting, we believe Rawoot is well-prepared to take on this crucial role.

Over the course of her career, she has built a remarkable career within the marketing and advertising industry, showcasing her expertise in financial accounting, managerial finance, external audit, and international financial reporting standards (IRS). She graduated from the University of KwaZulu-Natal, where she honed her skills and acquired a solid foundation in accounting.

Having joined Dentsu in 2014, Rawoot has consistently demonstrated her commitment and talent within the company.

Expressing her excitement about her new role, Rawoot stated, “I am proud to be joining the SA market as CFO and working alongside an amazing, talented, and dedicated team to elevate the SA business to new heights.” She emphasized her commitment to bringing value to her position, stating, “I live by the quote ‘Strive not only to be a success, but also to be of value,’ and I am eager to contribute my utmost dedication and expertise to this exciting opportunity.”

Rawoot’s appointment as CFO highlights Dentsu South Africa’s focus on strengthening its financial management and strategic decision-making capabilities. As the CFO, she will play a crucial role in overseeing the company’s financial operations, ensuring compliance with international financial standards, and driving financial growth and stability.