Spotlight

LATEST NEWS

The game is not reach anymore, it is resonance – Desmond Olabisi

Desmond Olabisi, founder and chief executive officer of Cogent and Poise Limited,...

How condom brands can market during the 2026 FIFA World Cup

 The 2026 FIFA World Cup is underway. Billions across the world are ready to watch,...

IMC

Industry leaders project trends that will shape MARCOM industry in 2026

As Nigeria’s marketing communications industry looks toward 2026, practitioners...

ARCON salutes MARKETING EDGE Founder,  John Ajayi, mourns industry loss

The Advertising Regulatory Council of Nigeria (ARCON) has expressed profound sorrow...

Features

December’s attention war: The month brands fight hardest to be heard

December arrives each year with a particular intensity. The streets glow brighter,...

How culture, co creation, AI are rewriting the rules of brand loyalty

Today, brands are navigating a new era where the foundation of loyalty extends...

Why marketers must turn pressure into opportunity

When annual budgets are tightened, confidence usually follows suit. Forecasts...