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Lobbying is a Public Relations function, not a criminal offence,  Says NIPR President

The President of the Nigerian Institute of Public Relations (NIPR), Dr. Ike Neliaku,...

Iquo Ukoh at 70: The pathfinder who opened doors and never looked back

There are professionals who build careers. Then there are those who build legacies....

IMC

AAAN inducts 8 new members at 52nd AGM in Ibadan

The Association of Advertising Agencies of Nigeria (AAAN) officially inducted eight...

Feyi Olubodun inspires marketers to turn numbers into human stories at EXMAN BES

Marketers must look beyond dashboards and see the human truths hidden within data...

Features

The Marketer’s Playbook for enduring growth

In business, much like in life, success is often seen as the ultimate goal....

Customer Service: The first step that defines every business conversion

Conversions do not begin with products, price tags, or clever advertising. They...

The new balancing act between creativity, credibility, and control

Generative AI has moved from research labs to marketing boardrooms at record...