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LATEST NEWS

The “Olodo Uprising” is really about what Nigeria rewards, not creators

Rapper Ycee didn't just start a celebrity feud when he coined the term "Olodo Uprising"...

You cannot build an organisation’s reputation without building yours, Nwaobasi tells PR professionals

Public relations professionals cannot effectively protect the image and reputation...

IMC

AB InBev bets $3 billion on control as aluminium costs surge

Anheuser-Busch InBev has announced plans to repurchase a 49.9% minority stake in...

Advertising icon John Dooner, McCann Worldgroup founder, passes away at 77

The advertising world is mourning the loss of John J. Dooner Jr., the visionary founder...


Features

TASTY TOM AND DE RICA unveil millionaire splash promo

Caraway Africa Nigeria Limited has kicked off the Millionaire Splash Promo with...

The evergreen laws of marketing: Timeless quotes that still shape the future

Marketing often feels fleeting in a world where innovation moves faster than...

OOH maintains momentum as brands reclaim visibility

Out-of-home (OOH) advertising continues to demonstrate remarkable resilience...