Spotlight

LATEST NEWS

Consumers cut back, seek comfort as global pressures mount — WARC

Economic pressure and global uncertainty are steadily reshaping how consumers spend,...

Meta hits $55bn as Google search beats forecasts, YouTube lags — WARC        

Global advertising momentum opened 2026 on a sharply uneven note, as major technology...

IMC

From markets to landfills: How Nestlé Nigeria is turning the tide on plastic waste

Six years of sustained action, 61,000 tonnes diverted, and a blueprint for circular...

Fintech as growth infrastructure: How Nigeria became Africa’s digital finance powerhouse

From 30% financial inclusion to $543.3 million in revenue — the remarkable rise...


Features

Beyond clicks and creatives: Why performance-driven creatives are becoming the new power hire in modern marketing

For years, marketing teams treated performance specialists and creatives as...

Creator Ad spend hits $37 billion as marketers leverage AI for scale

From a mere performance experiment to a fundamental component of brand strategy,...

The two languages of value: Why marketers need financial fluency

Marketing and finance sit on opposite sides of the same table, yet they rarely...