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Embrace disruption to drive success in a changing world, Awani charges marketers

By Kingsley Odii The Vice President, Marketing and Strategist at Terragon, Osaregua...

Mdundo acknowledges MTN Nigeria’s outstanding contribution to this year’s artist payout

  Mdundo.com, the foremost African platform for music streaming and downloads,...

IMC

Features

There isn’t traditional or digital PR, there’s just PR

By Efe Obiomah Last week, I read two Instagram posts, back-to-back, about a...

Five common mistakes marketers make in attributing conversions

Marketers know that a customer's journey from their first exposure to the brand...

Why video marketing is important on social media

At least 92% of marketers say that video marketing is an incredibly important...