NAC Day 3: Professionals take participants on opportunities in MARCOM industry

By Abimbola Mohammed

The day of three of the National Advertising Conference which was the last day started with a breakout session where industry experts took participants through different topics on way forward of the nation’s building.

The well attend event with the theme: Marketing Communication as an enabler of National Transformation took place at the Bolton White event center, Wuse Abuja.

Some of the topics that was discussed includes Emerging Strategies for engaging the restless consumer: the task before the agency, by Carol Ofem Somorin, YBR Out of Home Advertising: Scaling up for global competitiveness, by Mr. Omo Kingsley Abunene Birthing New Nigerians: Transforming Marketers into Nation builders, MD Bosworth Marketing Growing Nigeria’s brands through meaningful experiences, Bukola Ikusika, Deji Orunkoyi, Nana Milogrosa Utomi Local content and Cultural Sensitivities, Prince Aboki, Shile Ibironke.

Break out stage session two had the role of IMC in nation building. Dr Emmanuel Agu, How can young Nigerians explore the creative economy in Nigeria. Mrs. Terngu Uduezue Creating content that connects. Dr. Greg Odutayo, The new university curriculum and its implications for the IMC industry. Prof Samaila Mande Grooming talents for the IMC industry. Mr. Enang Idorenyen.

The breakout room three topic and panelist includes Unlocking the Market for SMEs – Funding and Marketing Break Panel Discussion with Mrs Hannah Oyebanjo, Zenith Bank Dr Emn The Nigeria Content Revolution- ljeoma Onah, Founder NIFF, Dr. Busola Tejumola, Multichoice Building Global brands from Nigeria, Chioma Afe, Seplat & Dotun Babatunde, Olam Selling the Nigeria story to the next generation through food; How the Marketing Communications industry is dealing with the japa syndrome – Akorede Zakariya, Emeka Obia, Nnegi Akinola.

The much-anticipated event close with keynote and panel discussions on the current economic reality in Nigeria and imperatives of a reform; economic impact of advertising in the Nigerian economy the multiplier; Brand Nigeria – Changing the narrative; understanding the AfCTA and the implications for the IMC industry; Nigerian content revolution.

Award and dinner night was later held in evening at the same event, where some brand like Cway food and beverages bags ASP Compliance Awards and Insight Publicis also bagged ASP compliance and many others.


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