Besense, Lebrace storm Oke Arin market, deepen market penetration

By Felicia Nwosu

Leading sanitary and diaper brands, Besense sanitary and Lebrace baby diaper unique products from the stable of Goonite Hygiene Company, brought the entire Oke Arin popular market to life as they stormed the space with a campaign tagged: “Healthy Beginning, Happy Future”.

The quality-focused company said the move was to cultivate impactful relationships with its diverse consumers aimed at deepening market penetration and also fostering a more  personalised connection with the products and the brand mission.

Elaborating on the campaign, John Jiang, Managing Director, Goonite Hygiene Company, revealed that tapping into the enthusiasm of consumers in the season of Christmas, a time of sharing, will help to create stronger connections between the brand and their love for both Besense and Lebrace.

According to him, consumers are in need of  value and quality which is what Besense sanitary pad and Lebrace baby diaper fully encapsulate. This, he added, has inspired its acceptance by consumers.

“This is the Oke Arin market. This is the beginning of a strong brand. And when you want to start your reputation and build your brand name, I think this is the right place. That’s why we are here today. Because this is Christmas season and we are so honored to have our brand ambassador, Destiny Etiko here to share some free products, high quality products of Lebrace Baby Diapers and Besense Sanitary Pads to those who are in need.

“It is the season of giving, so it is  part of the plan. Yesterday, we were in the school and we are about to go to some charitable organizations and hospitals as well to give these things to those people who are in need because as a company, we need to give back to the society. This is a really good return to their contribution and to their support. These are the people who made us a success in the market because we need to be responsible for all of those consumers who have been supporting us for long.”

Giving further details that the brands have also deepened their market penetration to other parts of the country, the people-centric Managing Director reported that the company has continued to receive positive feedback from end-users and still encouraged more consumers to do so to enable them deliver well on their brands’ promise.

“Definitely we got positive feedback from most of the consumers. Also, we got a little suggestions from the end users because no product is perfect, even no country is perfect. We will continue to ensure that the quality we put out remains the best always.We will take the humble suggestions to improve and upgrade our products with high technology.”

Corroborating the MD’s speech, the brand ambassador, Destiny Etiko, confirmed that the campaign is in line with the company’s  mission statement which is to empower  female consumers to enjoy total freedom without restrictions as they indulge in their daily activities without the fear of sanitary leakage and stains.

The face of Besense and Lebrace alson spoke of how premium the products are which, she maintained, makes it to stand out from the clutter.

“The quality of Besense Sanitary Pads is topnotch and there is a minty flavour in the pads, which helps you as a woman. It helps protect you from having infections. The authenticity of Besense Sanitary Pads is second to none. Using it, you won’t have any leakage. You won’t have any discomfort. It’s a total package in one that has really proven to be one of the best Sanitary Pads out there. My advice to ladies out there who have not used Besense and Lebrace Baby Diaper is that they should try them out.

The popular actress shared what the experience has been so far in her journey as the face of the brands while mentioning that the awareness campaign will help further reposition the two brands. She noted that a healthy nation is a weaithy nation, which is why the campaign is also ensuring that individuals develop early personal hygiene culture so that such would translate to a happy future.

“It has been an amazing experience. Working with these brands has been a plus to me and my career basically because my brand always comes true for me. I’m proud to be working with brands that stand out, brands whose priority revolves around quality and authenticity. The originality is topnotch, so I’m so proud to be the brand ambassador. And I rep it anywhere, any day, any time. I’m very, very proud of the company,” Etiko said.

The experiential market activation attracted a huge influx of consumers who were curious to experience more about the emotionally connected products. The company bolstered this connection by giving out about 2, 700 packs of both Besense sanitary pads and Lebrace diapers altogether.

The campaign came to a happy end with a commitment to consistently evoke emotions to build deeper connections as many smiled home with free packs, courtesy of Goonite Hygiene Company, makers of Besense Sanitary Pad and Lebrace Baby Diaper whose factory is located in the heart of Lekki, Lagos.


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