Spotlight

LATEST NEWS

AI-driven open commerce company hits $500 million trading milestone

In Lagos, a retailer stares at empty shelves and faces an impatient customer base....

Chartered Institute of Local Government and Public Administration of Nigeria inducts Hon. Ajayi a Fellow

By Zion Rufus  In a notable recognition of his exceptional contributions to public...

IMC


Features

The evolution of Coca-Cola’s marketing campaigns

The public images of most brands rise and fall with the trend of the times....

Digital and TV advertising: The lift is real

By Delia van Staden, Shaun Frazao and Merissa Himraj With the evolution of...

Finding your edge: Consistency

By Brad Ross Part 1 - AS 2020 continues to unfold, I have been thinking a lot...