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LATEST NEWS

Cadbury Marketing boss lists conditions for brands’ consumer attention

By Felicia Nwosu Morolake Emokpaire, the Head of Marketing for Cadbury Nigeria...

Globacom denies owing MTN interconnect charges

By Oluwaseyi Lawal Nigerian telecommunications company, Globacom Ltd.,...

IMC

Features

Essence of automation in B2B email marketing

By Zion Rufus B2B marketers use automation software to automate monotonous...

Impact of IoT on Food and Beverage industry

  By Zion Rufus Internet of Things (IoT) has helped companies across...

2021 is still going to be about Covid—Playhouse

By Zion Rufus No doubt, consumer behavior and the acceleration of digital transformation...