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Absence of data on the creative industry is a challenge – FG

By Seun Johnson The Federal Government of Nigeria has confirmed it has no record...

Sanwo-Olu urges foreign investors to consider creative industry in Lagos

By Abimbola Mohammed The Lagos State Governor, Mr. Babajide Sanwo-Olu, has urged...

IMC


Features

Innovation, value addition redefine detergent market in Nigeria

By Felicia Nwosu Nigeria is classified as one of the countries that create...

Impact of advertisement on consumer buying behavior

By Zion Rufus Consumer buying behavior is widely influenced by factors which...

Seizing the moment in OTT advertising in 2021

According to the Nielsen Total Audience Report, in 2020, adults 18 to 34 years...