Spotlight

LATEST NEWS

AXA Mansard reports 14.40% increase in pre-tax profits for Q3, declares dividend

By Kingsley Odii In a recent announcement, AXA Mansard Plc, a leading global insurance...

Q2 revenue growth propelled by noodles, semolina segments – Flour Mills

By Felicia Nwosu Providing an in-depth assessment of its market's current performance,...

IMC

Features

Impact of advertisement on consumer buying behavior

By Zion Rufus Consumer buying behavior is widely influenced by factors which...

Seizing the moment in OTT advertising in 2021

According to the Nielsen Total Audience Report, in 2020, adults 18 to 34 years...

The influence of digital advertising and transparency

By Zion Rufus Advertising and marketing industry leaders have sparked outrage...