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LATEST NEWS

Creatives should deposit their works with NCC to avoid IP theft – NCC boss

By Abimbola Mohammed Charles Amudipe, deputy director of operations, Nigeria Copyright...

O’Neal, Pepsi reunite for Pepsi mini cans commercial

By Abimbola Mohammed  In continuation of its 125 years anniversary, Pepsico has...

IMC

Features

Glo and use of storytelling in advertising

Several television commercials (TVCs) recently released by telecommunications...

Should your small business hire a Marketing Agency or build a Marketing Team?

As your small business grows, at some point you’ll need to take your marketing...

Leveraging ‘Experience Economy’ in a time like this

By Abimbola Mohammed Welcome to the Experience Economy, where businesses...