Spotlight

LATEST NEWS

How media buying and planning business is evolving

By Abimbola Mohammed The traditional approach of solely providing media buying...

AB InBev surpasses Heineken’s market share with Corona and Stella Artois

By Joseph Ekeng In the ever-evolving global beer market, a notable shift...

IMC


Features

Translating consumer emotional engagement to brand loyalty

By Ibidunni Banjoko The customer-product/brand relationship has evolved over...

How to craft a customer journey that converts customers to raving fans that want to do more business with you

By Zion Thompson Over the past 2 decades, marketing and how consumers engage...

News Analysis: Why brands should ensure cultural sensitivity in advertising campaigns

By Zion Rufus Today, the global economy has forced brands to adapt their marketing...