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Enjoy Culture, Creativity, and Timeless experiences with Guinness Smooth!

Guinness Smooth is not just a drink, it's a lifestyle. It's a celebration of young...

2024: Ad agency model overhaul, ROI-driven marketing, increased focus on user generated content top projections

By Zion Rufus  2024 promises to be a transformative year in the IMC landscape,...

IMC


Features

Brands jostle for prominence in the energy drinks space

By Felicia Nwosu Energy drinks are widely promoted as products that increase...

When the cookies get tough, the tough gets going

  By Zion Rufus The digital marketing and advertising world was put...

What Shoprite’s exit means for Nigeria’s retail business and foreign direct investment-Experts

By Kasim Bakare Following the recent announcement of sale of its Nigerian outlets...