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New leadership unveiled at AAAN as Ufot takes helm of board of trustees

By Ibidunni Banjoko In a significant development, the Association of Advertising...

U.S. ad spend projected to surge $570bn in 2024, outpacing GDP growth

By Ibidunni Banjoko The Winterberry Group forecasts a robust 10.4% growth...

IMC


Features

Translating consumer emotional engagement to brand loyalty

By Ibidunni Banjoko The customer-product/brand relationship has evolved over...

How to craft a customer journey that converts customers to raving fans that want to do more business with you

By Zion Thompson Over the past 2 decades, marketing and how consumers engage...

News Analysis: Why brands should ensure cultural sensitivity in advertising campaigns

By Zion Rufus Today, the global economy has forced brands to adapt their marketing...