Spotlight

LATEST NEWS

EWL 2023 Panel addresses ‘Reimagining the African Content Landscape’, professionals advocate collaboration

By Zion Rufus  During the second day of the week-long Entertainment Week Lagos...

MARKETING EDGE Publication to unveil IMC Trends that will Shape 2024

By Zion Rufus MARKETING EDGE, Nigeria's leading marketing and advertising magazine,...

IMC

Features

Brand Culture vs Brand Strategy

By Abimbola Mohammed Companies that succeed at creating a brand culture display...

Another shot in the arm for Adeduntan as FirstBank wins Global Banking and Finance’s Retail Banking CEO Award

While the age-old saying and philosophy of virtue being its own reward (or seeing...

Coca-Cola@135: A mega brand and its iconic campaigns

By Kasim Bakare Though beverage giant, Coca Cola may not have celebrated its...