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LATEST NEWS

Nigeria’s advertising watchdog, ARCON, cracks down on unregistered practitioners with membership register release

By Zion Rufus In a bid to tackle the persistent challenges of unapproved advertisements,...

Media Rates to remain deregulated in Nigeria, ARCON unveils new Regulatory Frameworks for growth

By Zion Rufus Signaling a proactive approach to addressing challenges, promoting...

IMC

Features

How Apple, Google Privacy Policy will affect Digital Advertising in Africa

By Zion Rufus As the world of digital marketing and advertising braces up...

Measuring Return on Investment (ROI) in a multichannel world

Before now, measuring marketing Returns on Investment (ROI) was difficult due...

The struggle between building a personal brand and a corporate brand

By Oghale Mafuru Brand perception is the precise, positive and powerful idea...