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LATEST NEWS

BOW Oil launches open market activation in Lagos

By Abimbola Mohammed BOW Oil, a premium refined Soyabean oil from the stable of...

Two African women enlisted as jury for the prestigious SABRE Awards EMEA 2024

The SABRE Awards for Europe, Middle East, and Africa (EMEA) 2024, renowned for globally...

IMC

Features

FirstBank’s SMEConnect platform continues to help businesses thrive

Small Medium Enterprises are the ultimate drivers of the economy, and when they...

AfCFTA: Prospect of growth for Nigerian brands

By Oghale Mafuru Nigeria ratified its membership of the African Continental...

Sports marketing: Tool for connecting with consumers’ passion-points 

By Felicia Nwosu In recent times, round the globe, soccer has become the...