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Exclusive: Sam Onyemelukwe forecasts positive outlook for Nigeria’s creative and entertainment business in 2024

By Zion Rufus  The Nigerian creative and entertainment industry is on the brink...

Curtain drops on Dejumo Lewis, the brand builder

By Felicia Nwosu As espoused by William Shakespeare," life is but a stage, the...

IMC

Features

Measuring Return on Investment (ROI) in a multichannel world

Before now, measuring marketing Returns on Investment (ROI) was difficult due...

The struggle between building a personal brand and a corporate brand

By Oghale Mafuru Brand perception is the precise, positive and powerful idea...

Tier-1 banks with highest adspend in the last 5 years

By Abimbola Mohammed Poised to grow their market profitability while building...