Spotlight

LATEST NEWS

Jists, Jests, and Jabs: Nigeria’s Humpty Dumpty as a marketing teacher?

By John Ajayi “Humpty Dumpty sat on a wall. Humpty Dumpty had a great fall. All...

International Breweries secures approval of $379.9M shareholder loan

By Ralph Tathagata In a notice of Extra-ordinary General Meeting (EGM), the...

IMC


Features

The importance of building a data-driven organization

Today’s brands have more access to data than ever before. While the benefits...

Access Bank: Promoting global brand through mergers and acquisitions in international markets

By Dele Ojo “Before I go further, let me share some thoughts on why mergers...

Banks in season of consumer promo

By Dele Ojo The current volume of currency outside the banking system is...