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Coca-Cola introduces label-less Sprite bottles to boost recycling efforts

By Joseph Ekeng In a pioneering move aimed at enhancing recycling...

Leveraging sponsorship as catalytic tool for fostering engagement

By Felicia Nwosu Future-thinking and innovative brands have continued to leverage...

IMC

Features

Positioning your brand through PR storytelling

By Stanley Olisa According to the 2017 Global Communications Report published...

Global internet advertising market projected to hit $1,089 billion by 2027

By Zion Rufus   The global internet advertising market size which...

First Party Data becomes the go-to for advertisers

Data privacy laws and browser changes to the use of third-party cookies have...