Spotlight

LATEST NEWS

Kids FM 101.7 debuts in Lagos

The media powerhouse renowned for its popular stations Cool FM, Wazobia FM, Nigeria...

Livespot360 dominates AMVCA ‘Best Unscripted Series’ category with dual nominations

Livespot360, Nigeria’s leading 360 creative solutions company has secured two nominations...

IMC


Features

FirstBank promotes elite sports to enhance brand’s equity, trust

By Dele Ojo In highly saturated and competitive markets, such as the banking...

A writer’s performance-based impressions of the sub-sectors in IMC industry

By Tunde Animasaun In spite of the ripple effects of the pandemic on economic...

Top 5 experiential agencies in Nigeria

By Felicia Nwosu To the experiential marketing expert, experience is the...