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Marketing Edge Magazine: Edition 84

Marketing Edge Magazine: Edition 84 Click Here To Download

BUA Foods grows market capitalization to N5.8trn, sustains growth trajectory

By Seun Johnson BUA Foods Plc, one of the leaders in the Fast-Moving Consumer...

IMC

Features

How banks operate through layers of licencing classification

By Dele Ojo Since 1999, the Central Bank of Nigeria (CBN) has embarked on...

FirstBank promotes elite sports to enhance brand’s equity, trust

By Dele Ojo In highly saturated and competitive markets, such as the banking...

A writer’s performance-based impressions of the sub-sectors in IMC industry

By Tunde Animasaun In spite of the ripple effects of the pandemic on economic...