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Omnicom unveils ArtBotAI, industry’s latest creative engineering solution

By Ralph Tathagata Omnicom, a leading provider of data-inspired, creative marketing...

Advertising spend on TikTok decreases in sight of potential ban

By Oluwaseyi Lawal With the possibility of a TikTok selloff or ban in the U.S.,...

IMC


Features

Admen turned walkmen for kidney health awareness

By Felicia Nwosu "Prevention they say, is better than cure and a healthy...

Making the best of social media for brand advertising

By Henrietta Igbekea In the past few years, social media has grown from being...

MTN re-branding story: An insider account

By  Elizabeth Olagunju Telecom Giant, MTN effectively communicated its transition...