Spotlight

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The game is not reach anymore, it is resonance – Desmond Olabisi

Desmond Olabisi, founder and chief executive officer of Cogent and Poise Limited,...

How condom brands can market during the 2026 FIFA World Cup

 The 2026 FIFA World Cup is underway. Billions across the world are ready to watch,...

IMC

ARCON webinar spotlights Nigeria’s 2026 economic outlook as Muyiwa Oni  projects moderate growth

Economic realities shaping Nigeria’s business environment in 2026 came into sharp...

MARKETING EDGE ONTV hosts Sola Akinsiku this Wednesday

This week, MARKETING EDGE ONTV turns the spotlight once again on Nigeria’s out...


Features

Tributes from across the industry honour John Ajayi

The sudden passing of John Ajayi, Founder and Publisher of MARKETING EDGE, has...

Why customer experience breaks the moment it becomes a technology project

Customer experience almost always begins with good intentions. Leadership teams...

Urgency is often insecurity in disguise

Every January, the industry slips into anxiety. Declarations pile up on timelines....