Spotlight

LATEST NEWS

Meta opens advertising platform to AI tools like ChatGPT, Claude, others

Meta launched Ads AI Connectors on 29 April 2026, enabling advertisers to create,...

Olasode Family to mark 10 years remembrance of Abiok Publicity Co-Founder

The Olasode family of Gbagura, Abeokuta, Ogun State, will on Saturday, May 2, 2026,...

IMC

MARKETING EDGE ONTV hosts Uduakabasi Akpan this Wednesday for second episode of Industry Conversation

As Nigeria’s advertising and creative industry continues to respond to economic...

What disability representation means for Nigerian brands

Representation is more than an image on a billboard, it signals values, reflects...


Features

Who gets to teach the machines? Why the media industry is pushing back on generative AI

For decades, the media industry focused on distribution. Then monetisation took...

Why “performance marketing” is losing its meaning in the age of Meta’s automation

 For almost a decade, performance marketing has served as the safety net of...

Mr. John Olulope Ajayi: The visionary who taught us to be “Avant-Garde”

In the landscape of Nigeria’s marketing communications sector, Mr. John Olulope...