Spotlight

LATEST NEWS

The “Olodo Uprising” is really about what Nigeria rewards, not creators

Rapper Ycee didn't just start a celebrity feud when he coined the term "Olodo Uprising"...

You cannot build an organisation’s reputation without building yours, Nwaobasi tells PR professionals

Public relations professionals cannot effectively protect the image and reputation...

IMC

NIMN hosts maiden “Leadhers in Marketing” Conference, opens dialogue on innovation, brand competitiveness, women’s influence

The National Institute of Marketing of Nigeria (NIMN) has held its maiden “Leadhers...

Adetunji Oyebanji concludes 45 year career at 11Plc as retirement approaches

After more than four decades of relentless service, the long and defining professional...


Features

Why CBN’s 2026 economic forecasts signal a comeback year for brands, agencies

The Central Bank, CBN, just released its 2026 outlook, and if you're in marketing,...

Branding in the age of AI and the cost of losing human judgment

It is no longer news that AI has become a necessary tool for Nigerian brands....

Making an idea worth the trouble

Concepts are cheap. Anyone in advertising, PR, or branding knows this. Ideas...