Spotlight

LATEST NEWS

PayPal names Geoff Seeley as CMO

By Oluwaseyi Lawal PayPal has named Geoff Seeley as its Chief Marketing Officer,...

Spotify’s creative account sets sail with Anakle

By Anietie Udoh  Feelers emanating from marketing communication circles in Nigeria...

IMC

Features

Why Access Bank adopts Holding Company structure – chairman

By Dele Ojo Dr. Ajoritsedere Awosika, Chairman, Access Bank has given reasons...

How brands can re-humanise the shopping experience

For the past decade, digital transformation has not just been a goal for brands,...

Cooking seasonings’ tussle for market share

By Felicia Nwosu The Nigeria seasoning segment of the market has continued...