Spotlight

LATEST NEWS

Ehiguese calls for updated NIPR Act to combat quackery in PR Industry

By Ibidunni Banjoko Mr. John Ehiguese, former president of the Public Relations...

Kantar’s 6.5 billion consumer datapoints reveal 3 rules of brand growth

Kantar, the world's leading marketing data and analytics company, introduces the...

IMC

Features

Why brands need to focus on the ethical consumer

By Zion Rufus With the growing demand for sustainable products as the world...

There’s a line between value proposition and brand positioning- Dolapo Otegbayi

By Zion Rufus As businesses continue to face stiff competition while they...

Blended experience is here to stay

By Zion Rufus It is now a fact of history and a part of our lives that the...