Spotlight

LATEST NEWS

Influencer Marketing faces growing scepticism than traditional advertising

A new report from the National Advertising Division of BBB National Programs, a non-profit...

Game changer: MTN, 9mobile confirm national roaming partnership

In a landmark move set to redefine Nigeria’s telecom landscape, MTN Nigeria Communications...

IMC


Features

So far: 5 brands that have succumbed to economic woes, exited the Nigerian market

By Oluwaseyi Lawal In recent years, the Nigerian economy has faced a number...

9 Fintech trailblazers whose careers were moulded at Interswitch

By Joseph Ekeng The influence of Interswitch alumni reverberates...

Leading brands embrace expansion strategy to meet market demands

By Ibidunni Banjoko In response to dynamic market shifts and evolving consumer...